Courage to Lead - People and Work Ability

Working life is undergoing a transformation. On one hand, AI, self-managing teams, and hybrid work are reshaping work. On the other, growing expectations placed on organizations and their business practices mean that executive teams, leaders, and employees need a new approach to how they operate. Freia is a sparring partner in people leadership and work ability, delivering impactful solutions for organizations in both the private and public sectors. Our mission is to create shared success.

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We did this

Pielispakari's investments in personnel development have saved working years and careers.

Pielispakari Oy

04 / 2026 Corporate wellness

Multi-year development partnership

"The long-term approach has worked. Our key figures are better than the average for the bakery industry, and the costs of sick leaves have decreased." Heli Kuvaja, Admin. Director Pielispakari Oy

"Pielispakari Oy, located in Nurmes, is a traditional bakery company and the largest manufacturer of Karelian pies in Finland. In smaller towns, skilled labor must be taken care of. We have systematically invested in our operations and the results are visible. Our key figures are better than the averages in the bakery industry and the costs of sick leaves have decreased. During the many years of cooperation, an interesting well-being survey has been carried out for the entire staff, a work ability management steering group has been established, cooperation with occupational health care has been enhanced and superiors have been trained in knowledge-based management and proactive risk management. Leadership has been developed through group and individual coaching, 360-evaluations and target matrices. The organization and individuals have developed enormously. Duration: 7/2020-ongoing Project scope: 80 FTE Heli Kuvaja, Admin. Director Pielispakari Oy - https://pielispakari.fi/