Innovategy Oy - Reference

Kevin came to Sina with an early-stage idea for an online coffee gifting startup.

The original concept relied on stitching together multiple external tools, which would have made the MVP fragile, slow to iterate, and hard to maintain.

Instead of executing the brief as given, we reframed the problem: which of these tools actually need to exist, which can be absorbed into the core script, and which can be replaced with cleaner alternatives? This system-level clarity step was delivered before any code was written.

Outcome: a working product the founder could put in front of real users immediately, a simpler architecture than originally planned, and a continued working on